Source: Richard Hoffkins
Typography:This is how you apply and produce your text to appear with a final result that complements your images and design of the total media material, whether it is for print, web or mobile.
S long serif et sans serif (Photo credit: Wikipedia)
Dealing with typography, here are some of the common rules to abide by.
Rule # 1- Don’t use all the fonts in one document.
Most designers have his or her own accumulation of fonts, which he or she applies to each design project. Apart from the fonts in the software program being used, virtually all designers possess their own lists that are expanded to the already existing list. And since because of the availability of so many fonts, one perhaps may be lured to use as a lot of, if not all of the fonts that he or she has. Remember that simple is to a greater extent more attractive than confusion and disarray. Once you begin employing a lot of different fonts in a document, the content becomes lost in the clutter. Additionally, too many fonts can distract the reader from the real aim of the design to get a message across. All the same, this does not mean that you have got to be boring and tiresome by adhering to the established “two-font rule”, which says that you had to accept one font for headings and a different one for text. So where’s the creativeness in that? Make sure to have a reason why you prefer to deviate from the rule and decide to employ fonts.
Rule # 2- “Serif fonts are easier on the eyes than Sans Serif.”
SANS-SERIFS MOURNFUL LETTER (Photo credit: Nick Sherman)
Sans serif type is frequently applied for headings and short numbers of text. All fonts can be made clear with a good design. With sans serif though it calls for further leading than serif type, it can present your documents with a very modernistic appearance, and is the most popular body text.
Rule # 3- Positioning two spaces after a period is a no-no.
In the past when typewriters were the thing for writers, two spaces after a period was the rule to show the close of a sentence. The onset of technology, have fonts making characters of their own, with different widths, that placing two spaces after a period is no longer needed. Occasionally, this rule could produce a quite irritating defect that makes a stop instead of helping you pinpoint the close of every sentence.
Rule # 4- Don’t use all capital letters.
One person said that while employing all capitals in the text, there are no ascenders or descenders. The two are what makes it easy to distinguish the anatomy of a word. “The anatomy of just about every word converts to a rectangle, and it’s tougher to read.” This does not mean that you can’t use capital letters. Short words or headings do appear attractive in all caps. Sans serif also acts better entirely in caps.
Rule # 5- Don’t center large amounts of text.
The eyes move from left to right while reading. They quickly glance over one line, then move from the right side of the page back to the left side of the page. Once the text is centered, it makes it more difficult for the eyes to find where the next text starts over again on the left side of the page, and makes it easy for the reader to skim down the lines of text. The most effective method is still to save centering to headings that do not go further than several lines deep.
Using proper typography methods can greatly enhance the look of any printed piece, web site or mobile application.