Shape, color, and sound in perpetual jelly motion, inspired by the hypnotic continuity of a lava lamp.
A long High Definition computer animation made with Povray. Music made with my Sonitarium synth.
Video By verklagekasper
There is sequence to selling anything and art is no different , if you stick to the sequence you are more likely to sell your art , it’s a proven formula, you should use in order to acquire some selling success.
The first part of the selling process :
Prospecting
Finding your customers , quantity determines quality. If you sell a specialised product like art, then your marketing of the art is crucial, because you are looking for a specialized customer. Planning and identifying your customer is a vital part of getting your work in front of them.
If your looking for galleries to take your work for instance, make sure the work they exhibit is similar to the work you produce, otherwise you are wasting your valuable time. Target your market take the time to reseach your market, look at other similar successful artists and look at their marketing as a guide.
Establish rapport
When you meet a new customer you have to establish rapport . The questions to be asked should be aimed at the customer situation and what they are looking for, clarify their situation for them in questions, so they come to the inevitable conclusion that your art is exactly what they are looking for! if you can guide your customer through a series of questions with out being pushy or over bearing ( it’s important to note that the best sales people are not over confident types and that some of the finest sales people are officially classed as introvert), to much nattering does nothing to help your sales, it just annoys people and you can be in danger of becoming someone who likes the sound of their own voice. Be friendly, helpful and avoid to much pretentious talk.
They may look like an art buyer , but are they?
A person my look like a prospect and act like a prospect to buying your art, but actually you may find out they are not, so never approach people as a prospect because they may not be, just being polite and friendly can give the person a reasonable amount of trust in you and the fact you are not going to insist on a sale every time they see you, if they feel they are going to be hounded into a sale when ever they see you, this is a sure fire way to send your customer running for the nearest door. So through a series of questions you may uncover that in fact this person it not a prospect to buying your art ;and the best thing you can do is be honest with them and relieve them of the headache of trying to escape a sale! you may not get a sale but would you have got one anyway? without breaking their arm, so let them go and do yourself and your customer a favour.
In reverse psychology often people want what they think they cannot have, when you don’t force a sale or you use your intuition to see honestly that the art is not for the person, you suddenly find yourself in much more powerful position, as you take the control into your hands, just by being honest and not forcing a sale. Never make a person feel uncomfortable, or this will always be their association with you and your art. Remember it’s the experience that comes with the person that is critical.
Exhibitions — List the title of the exhibition, the exhibition space, and the city and state where the exhibition
was presented. If your exhibition experience is extensive you may want to divide your exhibitions into separate
categories of exhibitions – solo shows, group shows, juried exhibitions, invitational exhibitions, touring
exhibitions, museum shows, etc. As well, if notable, the curator or juror of the exhibition is often listed.
Collections — This category can be divided into private collections, corporate collections, permanent public collections, etc. It is considered proper etiquette to ask permission to list a private purchaser/owner of your work if you intend to list them on your résumé.
Other categories — Visual artists may also include categories such as: commissions, residencies, and installations on their résumés.
Performances/Recordings/Productions — No matter what type of performing artist you are, you need to devise a way to categorize your experience. Many musicians categorize experience based on recordings, compositions, and performances. Choreographers and dancers use choreography, performances, and productions as categories. Always list the title of the piece, your role in the work, where performed, other collaborators or performers if appropriate, and any other relevant information. If the piece was commissioned you want to indicate this as well, although many performing artists list commissions in a separate category.
Collaborations — If you have extensive work with others, you may want to list your collaborative work in this category. Clearly indicate your role in the collaboration and list other collaborators and their
roles.
Commissions– Again, if a substantial amount of your work is done via commission you could include your commissioned work in its own category
Publications — Listings should contain the title of the piece, and where published or the publishing
press. Some literary artists separate out publications into fiction and nonfiction, fiction and poetry, or
separate out book length works from magazine/newspaper publications, etc.
Readings — In this category you can list any public readings or presentations of your work. List the
title of the work presented, and the venue.
Films/ Videos/Shorts /Digital Media /TV — Media Artists should include information about completed
and in-production works. If you have a significant amount of work you can divide this category into
separate categories that are tailored to your experience. Some media artists divide their experience
according to their artistic role in the work — as an actor, director, writer, etc. Other media artists
categorize their experience by the different types of work they do — video, TV, feature film, short,
etc. In all cases, list the title of the piece, your role in the work, other collaborators if appropriate,
screening location and any other relevant information.
Screenings/Festivals — If your work has appeared at several screening locations or has been included in numerous festivals you can list the various screening locations and/or festivals in which your work has appeared. You may also want to note any awards or special recognition your work received at a particular festival, if you have not already included these achievements in the honors and awards category
If you enjoy Pluginin™ and the information we provide please sign up as a subscriber today! Thank You.
Let us know your thoughts and comments.
Pluginin™ © 2012 All RIGHTS RESERVED Leader in Quality Introductions for Today’s Emerging Artist.
www.pluginin.org/category/about-us/
Follow Us on Google+ Search for Pluginin
Follow us on Twitter @Pluginin
Join our Facebook Fanpage: Search for Pluginin
