The world mourns the passing Ray Bradbury, of a true American treasure. While his literary achievements took us on journeys beyond this world, Bradbury also reached deep into the soul of the 20th century. In addition to the power of the printed word, his body of work was graced with a visual legacy that may just last forever. Some of my favorite images (clockwise from top left) include the cover of…
The California Resale Royalty Act has been deemed unconstitutional by Judge Jacqueline Nguyen (I discussed this case in an earlier post). This act entitled artists to a resale royalty of 5 percent each time one of their works was resold (heirs may collect the royalty for up to 20 years after the artist's death). This law is also known as a…
There is sequence to selling anything and art is no different , if you stick to the sequence you are more likely to sell your art , it’s a proven formula, you should use in order to acquire some selling success.
The first part of the selling process :
Finding your customers , quantity determines quality. If you sell a specialised product like art, then your marketing of the art is crucial, because you are looking for a specialized customer. Planning and identifying your customer is a vital part of getting your work in front of them.
If your looking for galleries to take your work for instance, make sure the work they exhibit is similar to the work you produce, otherwise you are wasting your valuable time. Target your market take the time to reseach your market, look at other similar successful artists and look at their marketing as a guide.
When you meet a new customer you have to establish rapport . The questions to be asked should be aimed at the customer situation and what they are looking for, clarify their situation for them in questions, so they come to the inevitable conclusion that your art is exactly what they are looking for! if you can guide your customer through a series of questions with out being pushy or over bearing ( it’s important to note that the best sales people are not over confident types and that some of the finest sales people are officially classed as introvert), to much nattering does nothing to help your sales, it just annoys people and you can be in danger of becoming someone who likes the sound of their own voice. Be friendly, helpful and avoid to much pretentious talk.
They may look like an art buyer , but are they?
A person my look like a prospect and act like a prospect to buying your art, but actually you may find out they are not, so never approach people as a prospect because they may not be, just being polite and friendly can give the person a reasonable amount of trust in you and the fact you are not going to insist on a sale every time they see you, if they feel they are going to be hounded into a sale when ever they see you, this is a sure fire way to send your customer running for the nearest door. So through a series of questions you may uncover that in fact this person it not a prospect to buying your art ;and the best thing you can do is be honest with them and relieve them of the headache of trying to escape a sale! you may not get a sale but would you have got one anyway? without breaking their arm, so let them go and do yourself and your customer a favour.
In reverse psychology often people want what they think they cannot have, when you don’t force a sale or you use your intuition to see honestly that the art is not for the person, you suddenly find yourself in much more powerful position, as you take the control into your hands, just by being honest and not forcing a sale. Never make a person feel uncomfortable, or this will always be their association with you and your art. Remember it’s the experience that comes with the person that is critical.
- 5 Opportunities to Profit from Social Selling (customerthink.com)