If, as the new model says, giving away some enjoyment of content is the new branding momentum, then how does an emerging artist stand out enough from the inevitable mass volume that is out there on the web? There’s volumes that comes about because anybody can easily produce quality-level artistic content with home studios, laptops, photoshop, and PC tools? How does an emerging artist find and create a solid base amongst the millions or more people on the internet? How do they develop long term careers?
The success of Google as search was based on connecting information with the desire for information. The internet creates a huge ocean of information … sorting, searching, and organizing (includes weeding by relevance) that creates value. The internet has made things more efficient and now we have information overload.
Big entertainment industry has been negatively impacted due to digital media, portable consumer devices and internet connectivity. The restructuring of the entertainment industry has created need shared by performing artists, there are few [major] companies actively looking for new talent to develop. This harsh reality means that every artist in every field now needs new tools, new methods, and new strategies for success in today’s entertainment industry.
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