If, as the new model says, giving away some enjoyment of content is the new branding momentum, then how does an emerging artist stand out enough from the inevitable mass volume that is out there on the web? There’s volumes that comes about because anybody can easily produce quality-level artistic content with home studios, laptops, photoshop, and PC tools? How does an emerging artist find and create a solid base amongst the millions or more people on the internet? How do they develop long term careers?
The success of Google as search was based on connecting information with the desire for information. The internet creates a huge ocean of information … sorting, searching, and organizing (includes weeding by relevance) that creates value. The internet has made things more efficient and now we have information overload.
Big entertainment industry has been negatively impacted due to digital media, portable consumer devices and internet connectivity. The restructuring of the entertainment industry has created need shared by performing artists, there are few [major] companies actively looking for new talent to develop. This harsh reality means that every artist in every field now needs new tools, new methods, and new strategies for success in today’s entertainment industry.
Social networking sites are the reality of the Internet; the content is relatively inexpensive for publishers to produce. Social networking sites are growing 47% year on year increasing from an audience of 46.8 million to 68.8 million in April 2010.
It will become more ingrained in mainstream sites, just as reality TV shows. Facebook.com, the top Social Networking site of all in terms of number of registered users, saw a staggering 367% increase. The graph is still increasing with many more Social Networking players jumping in; the web scene seems set just right for Social Networking.
The social networking sites that are seeing strong growth have developed a unique online presence which is refreshed by user generated content. This promotes ongoing consumers interest and visitor loyalty. The market share of Internet visits to the top 20 social networking websites grew by 11.5 percent from January to February 2011, to account for 6.5 percent of all Internet visits in February 2011.
Social networking is going mobile and is poised for spectacular growth over the next five years, mobile social communities will be attracting members in swarms, more than tripling in size from 50 millions to 174 millions by 2011.
How Can Emerging Artists Manage Their Online Reputation To Support Their Careers?
Maintaining a strong online presence is essential in today’s digital arts and entertainment industry. Your brand should support your position you may want next. According to reports 75 percent of internet users review profiles before acquiring the services of an emerging artist. Most will not acquire your skills if they find little information online.
Mixing a little personality into your brand is great sometimes but be careful about how much of your personal side that you share. I was told to always use the 80-20 rule: 80 percent should present your professional side while the remaining 20 percent can be used to share your personal side.
Don’t ruin your brand reputation by being disrespectful, or using foul language. It’s ok to disagree, just remember to make your point as polite as possible and move on. Your brand is more important than arguing about that has nothing to do with your brand. Remember the internet is filled with lot of noise, so distinguish yourself as professional.
source: Kim Batson, cio-coach.com
Photo Courtesy of cloudrecruiting.net
Before the rise of social media the main marketing tactic for a blogger to market their blog was building an email list and using that to distribute their content. It was hard work and many bloggers developed clever email list building tactics that facilitated the sharing of their blog. Bloggers built their online brand one email subscriber at a time.
Social media initially was seen as a threat to blogging. When I joined Facebook in 2008 it had less than 100 million users and people were rapidly joining the social network. Expressing yourself online was now easier and more social. Some people were even predicting the demise of blogging. Would Facebook kill the blog?
Micro blogging also started to appear in the guise of a strange sounding social media platform called “Twitter”. The questions were being asked would blogging descend into shallow snippets of information in 140 characters or less. Would micro content create a superficial social web?
As Twitter rapidly grew it proved to be a very efficient means to distribute content, engage and grow a network of friends and followers that were interested in your topic globally. Social media has in fact saved blogging from stagnation and extinction as it has accelerated the online sharing and discovery of bloggers on tens of thousands of topics.
Social media has though proved to be a marketing mecca for bloggers that made them more visible than they could ever have hoped to be.
Read more at http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/#ArCBSSJuLFSQBUxr.99