Source:  Jesse Atkinson, CEO of Urban Threshold Inc

Who’s getting paid off of your FREE MIXTAPE/STREET ALBUM?

Who’s getting paid off of your FREE MIXTAPE/STREET ALBUM? LET’S SEE (Count With Me): The Studio, the engineer, the graphic designer for the cover, the CD manufacturer, perhaps the DJ you paid to host it, and perhaps the producers of the original tracks, the mixtape marketing company, and Datpiff or any other mixtape website that posts your mixtape in order to draw traffic to their site with the expectation of selling ads based on that traffic, etc

I know an unsigned rapper who paid $2500 to a well known DJ to host the rapper’s FREE mixtape/street album. And the DJ didn’t even promote it. Next the rapper spent $1500 to get a collaboration on a song with a popular upcoming MC that went on the FREE mixtape/street album. Then the rapper paid the studio and engineer to record and mix the FREE mixtape/street album and he paid a graphic designer to design the cover. Then the rapper spent $500 duplicating the CD’s. And finally the rapper paid $1500 to a mixtape marketing company to promote the Free mixtape/street album. At the end of the day, this rapper spent close to $7000 on a Mixtape/Street album that he gave away for free. He got 12,500 downloads at the end of the day.. Was it worth it? I say NO! Most independent rappers are just following Lil Wayne and Drake and have no idea what they are doing.

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