These ten I have found to be very effective and will ensure that you are providing information that your readers will find worth sharing, “Tweetable” and Facebook “likeable”
Reviews of products , books or applications in your industry provide a shortcut that saves people and your subscribers time. Everyone has the problem of being “time poor“. The other advantage with this content is that the companies and people whose product or book you are reviewing will share your content with their networks accelerating its spread and improving its virality.
2. Mega Lists
A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well. You can go a bit crazy here if you are not careful but give it a try .
3. How To’s
This content type maps out different solutions and answers to the everyday issues that your customers want answers to. This can be the simple basics of ”How to get started” for the newbies to the industry or a more complex article that provides new insights to veterans.
4. Experts and Thought Leader Interviews
Interviewing experts in your field will achieve two objectives.
- Provide great content that will entice your readers with their insights
- Promote and connect your blog to their networks.
You will not have to ask them to share it, they will “want” to share their interview with their followers and tribe whether it be a video or text in a Q&A format.
5. Case Studies
Case studies provide the proof that a certain strategy will work if planned and applied correctly. Research and track down specific examples of how other companies have been successful.
6. Negative or Contratrian Stories
It never ceases to surprise me that a negative headline and position will drive more traffic than a positive slant on a story or article.
7. Facts, Figures and Statistics
People love facts and figures and aggregating the latest data about your industry will provide a focus on your blog that will keep your readers coming back for more. Providing this regularly will assist you in positioning your blog and content as the hub to keep on top of the latest numbers. Statistics help businesses pick trends and opportunities in their sector.
8. News Stories
Blogs are the digital worlds online magazines and newspapers and providing the latest news is always attractive and valuable content. Don’t hesitate to put your own slant on the news that displays your grasp of your industry.
The latest research provides signposts for future planning and validates and lends credibility to strategies. If managers can provide proof of why something should be done then it helps them take action and obtain approval from their CEO. Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives! Bullet points, screen shots and subtitles are all important elements to provide easy reading.
Providing infographics that simplifies the presentation of complex data and facts and figures are proving to be extremely popular. This content type also lends itself to being embeded in other blogs and websites.
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