Bruno Mars Leads The Pack With Digital Sales

Bruno Mars’s Just The Way You Are
was the world’s top-selling digital single
of 2011.
Photograph: Rex Features
Digital music revenues to record companies grew by 8 per cent
globally in 2011 to an estimated US$5.2 billion. This compares to
growth of 5 per cent in 2010 and represents the first time
the year-on-year growth rate has increased
since IFPI started measuring digital
revenues in 2004. Digital channels
now account for an estimated 32 per
cent of record company revenues
globally, up from 29 per cent in 2010.
Some markets now see more than
half of their revenues derive from
digital channels, including the US
(52%), South Korea (53%) and China
(71%). IFPI estimates that 3.6 billion
downloads were purchased globally
in 2011, an increase of 17 per
cent (combining singles and
album downloads).
At a time when other creative industries, in particular
film, newspapers and book
publishing, are only now
rapidly shifting to online
and mobile channels, the
music industry’s level of
digital penetration still
dwarfs that of all other
comparable sectors,
except games.
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